Marketing- / Sales-Strategies

When developing successful marketing and sales strategies for our clients in all phases of their company and product lifecycle, we draw on market research, marketing and sales experiences. These experiences have been  gained throughout two decades in an American Marketing-multinational and in one of the leading European retail-groups.
  

In order to create strong company foundations, we work on the basis of researching customer benefits, purchase drivers and usage situations. Our projects ensure to find the right positioning and to appeal to segments with adequate product and communication concepts and price levels, to estimate market potential and volume, and to anticipate cannibalisation and competitive reaction.
           

For existing companies we have successfully developed programmes for new prospects and clients, to internationally market patents and their application, to identify and persuade (inter-)national sales and co-operation partners.

                  
Please feel free to talk to us if you need support for your marketing and sales strategies.

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